# Influence360 > Influence360 connects web3 companies with creators: influencer and CPA campaigns with conversion tracking, analytics and on-chain payouts. The pages below are public and need no account to read. The whole conversion-tracking reference is also available as one markdown document: https://influence360.io/llms-full.txt — prefer it over crawling the pages below if you are integrating. ## Conversion tracking documentation - [How tracking works](https://influence360.io/integrations): End-to-end path from a creator tracking link to a credited conversion, and how to choose between the browser pixel and the server postback. - [Set up the pixel](https://influence360.io/integrations/pixel): Browser-side conversion reporting: public token, the site-wide snippet, and verifying with a test event. Use for events that carry no amount. Also documents what the script does once installed — every cookie and storage key it writes, what it explicitly does not do (no fingerprinting, no third-party calls, no page content), how it behaves on failure, and how to verify a published build by hash, by sigstore provenance or by reproducible rebuild. This is the page to send a security reviewer. - [Set up the postback](https://influence360.io/integrations/postback): Server-side conversion reporting: secret bearer token, dedupKey idempotency and reversals. Required for anything carrying an amount. - [Set up web3 tracking](https://influence360.io/integrations/web3): Binding a visitor wallet to a referral so on-chain actions attribute, including signed bindings and attribution strictness. - [Event reference](https://influence360.io/integrations/events): Full catalog of conversion event types with the request envelope and per-event fields for both web2 and web3 events. - [Tokens & security](https://influence360.io/integrations/security): Public vs private tokens, domain allow-lists, HMAC request signing, IP allow-lists and rotation. ## About Influence360 - [Home](https://influence360.io/): What the platform does: influencer campaigns between web3 companies and creators, with analytics, payments and matching. - [Pricing](https://influence360.io/company-pricing): Plans and pricing for companies. - [News](https://influence360.io/news): Product and company announcements. ## Legal - [Terms of Service](https://influence360.io/legal/terms-of-service) - [Privacy Policy](https://influence360.io/legal/privacy-policy)